Get Universal Analytics Back...But Smarter

AI-powered reports and error-free data. Built on your GA4 & BigQuery.

  • UA Reports, Rebuilt - Funnels, comparisons, and channel insights
  • Trustworthy Data - No sampling, no bots, just clean data
  • Know What User Do - Go straight from reports to session recordings
  • AI-Powered - Ask questions, get answers from your always-on analyst
  • Fix the Past - Retroactively correct old data, do meaningful analysis
GA4 reports weren't working for anyone...so we fixed them!
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You're In Good Company

No more GA4 on hard mode

Get Universal Analytics Back

Get back all those Universal Analytics reports you've been missing. Easy to find and even easier to use!

Embedded AI Analyst

Ask plain-English questions and get plain-English answers. Always context aware of your data, and always ready to support you.

Drill Into Session Replays

No more guessing what users are doing. See their exact journey with seamless screen recording from Clarity, Mouseflow, etc.

Flexible Comparisons

Comparisons they way they were meant to be. Compare any dates or metrics. Use daily averages. Find what changed instantly.

100% Match to Your Backend

Sick of mismatching conversions/revenue when comparing to Shopify or your CRM? Kiss that goodbye!

Cross-Platform Cost Analysis

Join spend from Google Ads, Meta, LinkedIn, etc. And see cost / conversion and ROAS across platforms!

Compare Attribution Models

Easily switch between attribution models to see which channels and efforts are leading and closing.

THE UA REPORTS...
FROM THE GA4 Data

Stop building clunky explore reports, your Universal Analytics reports are back.

No more trying to replicate UA reports, they're already done for you.

Unlimited dimensions or metrics, in any combination.

Click any row or chart to update everything else in view.

Data lives in your warehouse — no sampling, no limits.

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YOUR AI ANALYST...
‍ALWAYS ON CALL

Context-aware, always-on analyst that works like your smartest teammate.

Context-aware — knows what report or chart you're viewing.

Responds to questions like “Why did my ROAS drop?” or “What changed last week?”

Gives plain-English explanations alongside charts.

Not just alerts, actual explanations and context.

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I'm floored. This is what GA4 could have been. I don't know why Google missed, but these guys didn't.

Tyler St. Clair
Lead Analytics Consultant
adMind Analytics

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Watch Users...
Get Answers

Jump straight to watching user sessions from your reports. No struggling to find the users that your data represents.

Identify critical user segments in the data, then watch the sessions behind them.

Connect your GA4 data to user session recordings in minutes.

Integrate any UX tool — Clarity, Mouseflow, Hotjar, and more — directly into your reports.

Zoom out to see patterns, zoom in to watch sessions — all in one workflow.

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Getting this data stood up in our BigQuery saved us 6-12 months of work at least... and the price is less than our BigQuery savings!

Jeremy Warfield
Director, Data & Analytics
Solo Stove

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Comparisons...
‍Done Right

Unlock Key Insights — Compare Data Your Way.

Track performance shifts — pinpoint growth or decline in key metrics.

Uncover outliers by comparing against benchmarks or averages.

Filter comparisons by channel, campaign, or segment.

Analyze attribution model shifts to see which touchpoints gained or lost traction.

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For marketers, by marketers

We get it.

Our goal is to make the lives of marketers easier — because we are marketers. A little self-serving? Ya, for sure, but it's true.

We know what it feels like to:

  • try justify our decisions flying half-blind
  • wait on engineering for tracking fixes
  • depend on BI teams for reports
  • struggle with system discrepancies we can't control
  • get blasted when tracking breaks without us knowing
  • spend more time fixing data than actually marketing

Too real? We don't think so. Join us on the journey to better.

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