Free Google Analytics (GA4) Audit

  • Only takes 90 seconds
  • Checks over 70 common data errors
  • Customized to your site's goals
  • With how-to-fix videos
  • Did we say it's FREE?
Run your audit now!

Things Our Tool Will Check

Test Number
Test Name
Insight Category
Function
31
Attribution
Analytics conversions attributed to Facebook/Meta/Instagram match Facebook/Meta/Instagram platform conversions
Accuracy
32
Attribution
Analytics conversions attributed to LinkedIn match LinkedIn platform conversions
Accuracy
33
Attribution
Analytics conversions attributed to Microsoft Ads match Microsoft Ads platform conversions
Accuracy
34
Attribution
Analytics conversions attributed to Reddit Ads match Reddit Ads platform conversions
Accuracy
35
Attribution
Analytics conversions attributed to Twitter/X Ads Match Twitter/X Ads platform conversions
Accuracy
36
Behavior
BigQuery Tables Fresh in Last 24 Hours
Accuracy
37
Attribution
Bing/Microsoft Attribution for All 'msclkid'
Accuracy
38
Attribution
Campaign Ids Are Set for All CPC
Accuracy
39
Attribution
Campaign Names Are Not Shared Across Source/Mediums
Accuracy
40
Behavior
Capturing First-Party User ID or Email
Utility

Get Your Grade in 3 Easy Steps

Sign In with Google

Connect to Google Analytics (GA4). Read-only access, remove anytime​.

Run the Audit

In 90 seconds the audit will evaluate over 100 data collection issues.​

Review the Findings​

See   your scores, organized by category, with clear next steps.​
Run your audit now!

You're In Good Company

When Your Data Isn't Accurate

Your team doesn't fully trust your (or their own) decisions
You waste time backpedaling on your data stories
Your team will never has the insights needed to make gains
And that means—marketing will rely on gut feel, money will be wasted, and you'll be the focus of the wrong kind of attention.

No marketing professional should have to live this way.
Run your audit now!

What You Get With Your FREE Google Analytics Audit

Audit Results

Checks for:
  • Bad or Missing Data
  • Attibution Issues
  • Ease of Use
  • System Integration
See examples of your issues in your data

Customized to Your
Website

Tests specific to:
  • Ecommerce
  • SaaS
  • Form/Phone Leads
  • Content Generation
  • Higher Ed
  • Booking/Tickets

Your Data in
Better Reports

See your audit issues in reports that include:
  • Killer, easy-to use analysis tools
  • The reports you relied on
    that are missing in GA4
  • Functions designed to make
    finding insights easy

AI Powered Insights

  • AI-Driven Analysis: Get deeper
    insights without the guesswork.
  • Spot what other audits miss
  • Actionable Recommendations: Turn
    complexity into clear, next steps.
Run your audit now!
Feature / Criteria
Our Free Audit Tool
Other Free Tools
Paid Agency Results
Price
Free
Free
$5k - $20k+
Time to Results
90 seconds
10-30 minutes or unclear
Days to weeks
Requires Signup / Sales Call
No
Often yes
Always required
# of Tests
145, more added every month
10 - 30 max
Varies, but not transparent
AI Powered
Yes
No
No
Immediate Access to Better Reports
Yes
No
No
Covers Google Analytics & BigQuery / Warehouse
Yes
Rarely
Sometimes
Includes Ecommerce Checks
Yes
Limited
Yes
Actionable Recommendations
Yes, step-by-step fixes
Often too generic to implement
Yes, but typically high-level
Score or Grading System
Yes
No
Sometimes
Shareable Report
Yes
Sometimes
Usually
Strategy / Consulting Access
Optional Add-On
No
Yes
Ongoing Monitoring
Yes
No
Sometimes (paid retainer)
Built by Analytics Experts
Yes
Unclear
Yes
Transparent Methodology
Publicly Exposed
Often vague
Rarely
Run your audit now!

For marketers, by marketers

We get it.

Our goal is to make the lives of marketers easier — because we are marketers. A little self-serving? Ya, for sure, but it's true.

We know what it feels like to:

  • try justify our decisions flying half-blind
  • wait on engineering for tracking fixes
  • depend on BI teams for reports
  • struggle with system discrepancies we can't control
  • get blasted when tracking breaks without us knowing
  • spend more time fixing data than actually marketing

Too real? We don't think so. Join us on the journey to better.

Start a free trialRun your audit now!
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